We give brands the edge to thrive,work with us.

Our deep understanding of the African Mainstream audience helps brands capture the hearts and minds of their customers.

Our currency is the ability to create content that can grab peoplesattention in under 30 seconds.

We are in tune with what is current.

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What we do

Originators has grown from a broadcast branding company into a leader in entertainment marketing — responsible for some of Africa’s most recognisable trailers, teasers, digital campaigns, branded content, custom content and more. With a creative vision driven by industry leading editing, directing, writing, motion graphics, music composition and finishing, Originators exceedingly pushes the limits of innovative storytelling.

  • Entertainment & Sports Marketing
  • Content Creation (Digital, On-Air, Print)
  • Channel Branding (TV, Digital, Radio)
  • Integrated Campaigns

Our Expertise

Our expertise manifests in many forms, from our speciality in TV production, digital broadcast and the on-air marketing of special TV events. Our core strengths are in through-the-line TV Production with world-class facilities. We have the capability to handle numerous clients’ creative services with an-depth 360 Marketing approach that spans across all media platforms from TV, Radio to Digital.

Our Services

Broadcast Branding

  • Digital, TV & Radio Channel Branding
  • Sports & Entertainment Graphics Packages
  • Title Sequences
  • On-Air/Online Channel Maintenance
  • Sound Design

Our Services

Integrated Campaigns

  • Integrated Brand Campaigns (360)
  • Launch & Maintenance Campaigns
  • Product & Service Campaigns
  • Digital, TV, Print & Radio

Our Services

Entertainment Marketing

  • Event Promos & Trailers
  • Creative Assets for Social Media
  • Post Campaign Analysis

Our Services

Digital Content

  • Promoted Posts
  • Social Covers
  • Banners
  • Competitions
  • Takeovers
  • Tik Tok Challenges
  • Youtube Preroll Ads
  • Carousels

Our Services

Content Creation

  • Video Content Creation
  • Branded Content
  • Original Content
  • Repacks (from International)
  • Long-Form & Short-Form
  • TV Promos & Trailers
  • Stills Photography
  • Podcasts


The common thread in what we do is woven in our unwavering focus on building our clients' brands and offering a measurable return on their investment in our ability to positively influence a multitude of consumers through our work.